Marketing Services

Throughout the years, we managed to establish ourselves as a reliable and integral part of every project our company is involved in, providing our clients with planning and implementation of marketing strategies, project development and market positioning, as well as on-going support of projects under development.

The services provided by Raiffeisen Real Estate include the following steps:

Marketing Plan
(Market assessment and segment analysis; SWOT analysis; defining primary objectives and strategy; preliminary action plan)

Unique Selling Points
(Outlining key characteristics of a real estate project)

Target Group Analysis
(Defining different target groups of potential clients and building an approach strategy)

Project Positioning Concept
(Identifying suitable market segments for realization of a project)

Project Concept
(Formulating a project concept as final and unifying step of the above mentioned activities)

Marketing Tools and Materials
(Logo design and brand identity; Graphic design and preprint; Printing process management; Outdoor advertisement; Presentations; Web design and development; Direct marketing; Copywriting and PR; Media planning).